Description
Download Proof | Joel Kaplan – Pay Per Show Agency Course (3.03 GB)
Joel Kaplan – Pay Per Show Agency Course Overview
Joel Kaplan’s Pay Per Show Agency Course is a revolutionary program designed to reshape how digital marketing agencies approach client acquisition and pricing. This course introduces a performance-based pricing model, moving away from traditional retainers and embracing a more client-centric strategy that aligns the agency’s success with its clients’ outcomes.
Course Highlights
1. Embracing a Novel Pricing Structure
- Performance-Based Model: The core of the course is Kaplan’s innovative pay-per-show model, inspired by his experiences with Atlas Digital, especially during the challenges posed by the COVID-19 pandemic. This model charges clients only when a lead results in a confirmed appointment, reducing financial risks for clients and encouraging agencies to deliver quality results.
2. Advantages of Pay Per Show
- Low-Risk, High-Reward: The pay-per-show model is particularly appealing to clients because they only pay when a tangible result—a physical appointment—is achieved. This method builds trust between the agency and its clients, ensuring that both parties are equally invested in the campaign’s success.
3. Continuous Innovation: The Key to Success
- Staying Competitive: Kaplan emphasizes the need for agencies to continually innovate, warning against the pitfalls of sticking to fixed monthly rates. The pay-per-show model is presented as a forward-thinking solution that keeps agencies competitive by delivering measurable and trackable results.
4. Superior to Other Models
- Comparison with Other Models: Kaplan critically compares the pay-per-show model to other common compensation strategies like pay per lead, pay per appointment, and pay per sale. He highlights the limitations of these approaches, such as the potential for low-quality leads, and demonstrates how pay-per-show addresses these issues by ensuring clients only pay for high-quality, confirmed appointments.
5. Implementing the Model Effectively
- Strategic Implementation: To implement the pay-per-show model effectively, Kaplan suggests leveraging artificial intelligence for lead follow-ups, using remote call centers for appointment confirmations, and employing virtual assistants for various tasks. This comprehensive approach is designed to work in almost any niche, ensuring the model’s success.
6. Billing and Implementation
- Efficient Billing Systems: The course covers the crucial aspect of billing under the pay-per-show model, discussing different methods such as the honor system, automation, and the use of call centers or virtual assistants for verification. Kaplan also introduces specialized billing software to process payments based on verified appointments, making the model practical and scalable.
7. Kaplan’s In-Depth Insights
- Access to Exclusive Content: The course provides an opportunity to book a call with Kaplan’s team for those interested in diving deeper into the model. Additionally, Kaplan shares strategies for leveraging free traffic from Google, making this model accessible and cost-effective for agencies.
Conclusion: Transform Your Agency Today
Joel Kaplan’s Pay Per Show Agency Course is more than just a training program—it’s a comprehensive transformation for digital marketing agencies. By shifting to a performance-based pricing model, agencies can offer a low-risk, high-reward solution that appeals to clients and ensures sustainable growth.
This course is ideal for any digital marketing agency looking to innovate and stay ahead in a competitive market. It’s not just about adapting to current trends; it’s about leading the charge into a new era of digital marketing. Enrolling in this course means embracing a future-focused strategy that promises growth, sustainability, and client satisfaction.
