Cat Howell – FATC Membership 3 Niches

Description

Cat Howell – FATC Membership 3 Niches

FATC Membership (Facebook Ads That Convert) – 3 Niches by Cat Howell is a membership program designed to help marketers and business owners master Facebook advertising and generate high-converting campaigns. Cat Howell, a well-known expert in the Facebook ads space, created this program to provide in-depth, niche-specific strategies and resources for achieving consistent results with Facebook ads across different industries.

Course Overview

1. Introduction to FATC and Facebook Ads
   • Overview of the FATC Program: Explanation of the course structure, including access to live trainings, community support, and downloadable resources.
   • Understanding the Facebook Ads Landscape: Insight into the evolving nature of Facebook advertising, including algorithm changes and industry trends.
   • Setting Up for Success: Guidance on setting up Business Manager, ad accounts, and using the Facebook Pixel to collect data effectively.
2. The Three Niches: Specialized Training Modules
   • E-commerce: Specific strategies for creating profitable Facebook ad campaigns for e-commerce businesses.
     • Product Research and Targeting: Techniques for researching in-demand products and reaching relevant audiences.
     • Ad Creatives for E-commerce: How to create engaging video and carousel ads that showcase products and drive purchases.
     • Dynamic Ads and Retargeting: Leveraging dynamic ads to show product suggestions and using retargeting for cart abandoners.
   • Coaching and Education: Techniques tailored to course creators, coaches, and consultants.
     • Generating Leads: Creating lead generation campaigns to attract high-quality leads for coaching and online courses.
     • Building Trust and Authority: Using ads that build brand authority, including testimonials, webinars, and free resources.
     • Retargeting for Sign-ups: Retargeting warm leads with additional value, such as free trials or introductory offers.
   • Local Businesses: Strategies for small, location-based businesses.
     • Geo-Targeting: Using location-based targeting to attract local customers.
     • Ad Creatives for Local Appeal: Developing creatives that highlight proximity, convenience, and community involvement.
     • Customer Retention Campaigns: Creating campaigns that encourage repeat visits and loyalty.
3. High-Converting Ad Copy and Creatives
   • Creating Ad Copy That Converts: Frameworks for writing ad copy specific to each niche, with focus on customer pain points and value propositions.
   • Best Practices for Visual Content: Tips for designing engaging images and videos tailored to each niche.
   • Storytelling and Building Connection: How to create ads that resonate emotionally and connect with potential customers.
4. Audience Research and Targeting
   • Audience Segmentation: How to build audience personas and segment audiences based on niche and customer behavior.
   • Lookalike and Custom Audiences: Using Facebook’s targeting features to find new prospects and engage existing customers.
   • Scaling Strategies: Expanding audiences and scaling ads without losing conversions.
5. Budgeting, Bidding, and Scaling
   • Optimizing Ad Spend: Techniques for setting budgets, adjusting bids, and determining optimal ad spend across niches.
   • Campaign Scaling: Strategies for scaling successful campaigns, including horizontal and vertical scaling methods.
   • Seasonal Budgeting: Adjusting budgets based on seasonality or promotional cycles in each niche.
6. Analyzing and Optimizing Campaign Performance
   • Monitoring Key Metrics: Understanding essential KPIs for each niche (e.g., ROAS for e-commerce, CPL for coaching, and CTR for local businesses).
   • Split Testing: How to run A/B tests to optimize copy, creatives, and audiences for each niche.
   • Continuous Optimization: Techniques for improving campaign performance based on real-time data.
7. Advanced Retargeting Strategies
   • Building Retargeting Funnels: Using Facebook’s ad funnel options to retarget warm leads in each niche.
   • Retargeting Based on Engagement: Segmenting audiences based on engagement level and tailoring ads for more effective follow-ups.
   • Retargeting for Customer Retention: Strategies for retargeting existing customers and encouraging repeat business.
8. Support, Community, and Resources
   • Access to a Community of Peers: Networking opportunities with fellow advertisers in the FATC community.
   • Ongoing Live Trainings and Q&A Sessions: Access to regular trainings and support sessions led by Cat Howell and her team.
   • Templates and Resources: Downloadable templates for ad creatives, audience research, and budgeting calculators.

Summary

FATC Membership (3 Niches) by Cat Howell provides a comprehensive, niche-specific approach to mastering Facebook ads for e-commerce, coaching, and local businesses. By combining strategy, creative best practices, audience insights, and retargeting techniques, this program offers a well-rounded guide to building, optimizing, and scaling high-converting campaigns on Facebook. Participants also gain access to a supportive community and ongoing resources to stay up-to-date with the latest in Facebook advertising.