Description

Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns [Download Proof]

Kristina Azarenko is known for her expertise in SEO-friendly website migrations and redesigns. She is a professional who helps businesses and website owners successfully migrate their websites while ensuring that search engine optimization (SEO) remains intact. Website migrations and redesigns are crucial steps for many businesses looking to improve their online presence, and doing these in an SEO-friendly way can prevent drops in traffic or rankings.

Here are some key aspects that Kristina might focus on when performing SEO-friendly website migrations and redesigns:

1. Preserving SEO Value

• 301 Redirects: Ensuring that 301 redirects are properly set up to avoid losing link equity and ranking power from old pages.
• Retaining Metadata: Maintaining title tags, meta descriptions, and header tags to ensure SEO elements from the old site are carried over to the new design.
• URL Structure: Ensuring URL structures are either preserved or redirected properly to maintain any SEO value tied to old URLs.

2. Crawling & Indexing

• Crawlability: Ensuring that search engines can easily crawl the new site and that any issues with robots.txt or sitemap files are addressed.
• XML Sitemap: Updating or creating an XML sitemap for the redesigned website to help search engines quickly find new pages.

3. Avoiding Traffic Drops

• Page Speed: Optimizing page speed during the redesign process, as faster-loading sites tend to rank better and provide better user experience.
• Mobile Optimization: Ensuring the redesign is mobile-friendly, as mobile-friendliness is a significant ranking factor.

4. Monitoring Performance Post-Launch

• Google Search Console & Analytics: Monitoring the site post-migration to track any performance dips, fix errors, and make necessary adjustments.
• Monitoring Backlinks: Ensuring backlinks are properly redirected and functional on the new website.

5. Technical SEO

• Schema Markup: Using schema to enhance visibility in search results, which is especially useful for websites in certain industries like e-commerce, local businesses, and more.
• Structured Data & Content: Ensuring that structured data, content hierarchies, and metadata are correctly configured on the redesigned site.

If you are looking to perform a website migration or redesign, working with an SEO professional like Kristina Azarenko ensures that you’re making informed decisions that won’t harm your website’s search rankings.