Boyuan Zhao – E-commerce Email Masters 2.0

Boyuan Zhao’s “E-commerce Email Masters 2.0” is an extensive course designed to equip e-commerce professionals with advanced email marketing strategies and techniques. Here’s a breakdown of what you can expect from the course:

1. Onboarding Module: This module welcomes you to the course and provides support mechanisms tailored for freelancers and agency owners. It sets the stage for scaling your e-commerce business effectively.
2. Emails Explained: Unravel the complexities of email marketing in this module. Learn to interpret crucial metrics that drive results and optimize your email campaigns.
3. Email Capture: Discover diverse strategies for capturing more emails, including innovative methods like using quizzes to engage and collect valuable customer data.
4. Email Creation: Master the art of crafting compelling emails. This module covers successful copywriting frameworks and how to effectively communicate your brand’s vision to your graphic design team.
5. Graphic Design: Dive into fundamental and advanced design concepts essential for effective email marketing. Learn about typography, visual hierarchy, and how to design emails that resonate with different audience segments.
6. Acquisition Flows & Retention Flows: Understand and optimize customer journey paths for both acquisition and retention. Ensure your sales processes are streamlined and your customers stay engaged over time.
7. Campaign Planning: Develop effective campaign strategies that drive results. Get creative ideas and learn how to execute campaigns that align with your business objectives.
8. Deliverability: Learn how to manage deliverability issues effectively to ensure your emails reach the intended recipients’ inboxes.
9. Decision Making: Optimize all aspects of your email marketing strategies based on data-driven decision-making processes. Maximize the impact of your campaigns and initiatives.
10. Communication & Reporting: Enhance client interactions with smooth communication practices and robust reporting mechanisms. Keep your clients informed and engaged throughout the campaign lifecycle.
11. Project Management: Explore effective account management strategies using tools like Notion. Streamline project workflows and ensure efficient collaboration within your team.

Joining Boyuan Zhao’s E-commerce Email Masters 2.0 means empowering yourself with a comprehensive email marketing toolkit designed to drive success in the competitive e-commerce landscape.