Kian Golzari (Foundr) – The Product Sourcing Blueprint

Description

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Kian Golzari’s Product Development Blueprint is a well-crafted course aimed at helping entrepreneurs, startups, and businesses turn their product ideas into reality. This course provides a step-by-step guide to navigating the product development process while avoiding common mistakes. Here’s an overview of the lessons:

Lesson 1: Branding vs Selling

• Focus: The importance of building a brand versus just selling a product.
• Takeaway: Learn how successful branding builds a loyal customer base and enhances product launches. Discover how to define core brand values and communicate effectively with your target audience.

Lesson 2: Best-Selling Product Groundwork

• Focus: Foundations for creating successful products.
• Takeaway: Understand customer needs, set the right pricing, and convert “nice-to-have” products into essential must-haves that meet demand.

Lesson 3: Product Development Process – Research Phase

• Focus: Researching and validating product ideas.
• Takeaway: Learn how to study the competition, create vision boards, and use samples to predict product success.

Lesson 4: Product Development Process

• Focus: Creating products that stand out in the market.
• Takeaway: Learn how to deliver unique customer experiences and find the right suppliers for high-quality production.

Lesson 5: Which Products & When

• Focus: Identifying key products.
• Takeaway: Determine your hero product and develop a strategic product range that builds brand recognition and customer loyalty.

Lesson 6: The Speed of Product Development

• Focus: Speeding up the product development process.
• Takeaway: Understand how to validate ideas quickly, avoid overdevelopment, and launch your products at the right time.

Lesson 7: Packaging, Product Names, & Logos

• Focus: Branding essentials for product success.
• Takeaway: Learn how to create memorable packaging, choose impactful product names, select brand colors, and design a logo that resonates with your audience.

Lesson 8: Protect Your Product Idea

• Focus: Legal protection for your product.
• Takeaway: Learn about NDAs, patents, and strategies to safeguard your product against copycats.

Lesson 9: Choosing The Right Supplier

• Focus: Effective supplier engagement.
• Takeaway: Gain insights on how to create spec sheets, ask important questions, and ensure suppliers meet legal and quality requirements.

Conclusion:

This course, led by Kian Golzari, offers practical advice and proven strategies to bring product ideas to life successfully. It’s designed to help you navigate the complexities of product development, from concept to market, while avoiding costly mistakes. Perfect for entrepreneurs looking to launch standout products, the Product Development Blueprint will equip you with the skills to maximize success and make an impact.