Mike Rhodes – Core Courses

Mike Rhodes’ Core Courses focus on mastering digital marketing, with a particular emphasis on Google Ads and Paid Search strategies. Mike Rhodes, a highly respected expert in the world of PPC (Pay-Per-Click) advertising, is the founder of WebSavvy, a digital marketing agency known for helping businesses scale through Google Ads. His core courses are designed to provide marketers and business owners with actionable knowledge and skills to drive traffic, increase conversions, and maximize ROI on advertising spend.

Key Features of Mike Rhodes’ Core Courses:

1. Google Ads Mastery:
   • At the heart of Mike Rhodes’ offerings is his in-depth training on Google Ads. These courses cover everything from the basics of setting up campaigns to advanced strategies for optimization, bidding, targeting, and scaling. Rhodes provides step-by-step instructions on how to run successful Google Ads campaigns that deliver results.
2. Search Campaign Optimization:
   • One of the key aspects of his courses is the focus on optimizing search campaigns for better performance. This includes keyword research, crafting high-performing ads, refining audience targeting, and improving quality scores to lower cost-per-click (CPC) and boost ad relevance.
3. Automation and AI in Advertising:
   • Rhodes emphasizes the use of automation and artificial intelligence within Google Ads. He explains how to take advantage of automated bidding strategies, dynamic search ads, and smart campaigns to save time while improving campaign performance.
4. Advanced Analytics and Tracking:
   • Another essential part of his training is the use of data and analytics to make informed decisions. The courses teach how to set up and interpret Google Analytics, conversion tracking, and attribution models to measure success and make continuous improvements to campaigns.
5. Shopping Ads and E-commerce Focus:
   • For e-commerce businesses, Mike Rhodes offers specific training on Google Shopping Ads and how to effectively manage product listings, optimize feed quality, and create profitable shopping campaigns. This is particularly valuable for online retailers looking to drive more sales from paid search.
6. Remarketing and Display Network Ads:
   • In addition to search campaigns, Rhodes covers remarketing strategies and how to use the Google Display Network effectively. His courses show how to target users who have already interacted with your brand and create display ads that appear across millions of websites, driving brand awareness and conversions.
7. Mobile Advertising:
   • Rhodes places a significant emphasis on mobile advertising and how to optimize campaigns for mobile users. With mobile search traffic continuing to grow, his courses explain how to adjust bids, create mobile-specific ads, and enhance the mobile user experience to increase conversions on smartphones and tablets.

Mike Rhodes’ Core Courses Include:

1. Google Ads for Beginners:
   • A foundational course designed for those who are new to Google Ads. It covers the basics of account setup, campaign creation, and how to avoid common pitfalls when starting out.
2. Google Ads Advanced Strategies:
   • This course is tailored for experienced advertisers looking to level up their skills. It delves into advanced bidding strategies, audience segmentation, ad extensions, and automated scripts to supercharge ad performance.
3. Mastering Google Shopping Ads:
   • A dedicated course for e-commerce businesses that want to maximize their Google Shopping campaigns. It includes tips on optimizing product feeds, leveraging Shopping Ads data, and scaling campaigns effectively.
4. Display and Remarketing Ads:
   • This course covers how to create engaging display ads and retarget audiences effectively, helping businesses reach users across the Google Display Network and convert potential leads into customers.
5. Google Ads Automation and AI:
   • Focusing on Google Ads automation features, this course teaches how to use AI-driven tools such as automated bidding, responsive search ads, and smart campaigns to streamline processes and improve campaign efficiency.
6. Google Ads Analytics & Attribution:
   • Understanding analytics is key to running successful campaigns, and this course provides deep insights into how to set up and use Google Analytics, track conversions accurately, and understand attribution models to measure the full impact of ads.

Who Is This Course For?

• Digital Marketers: Those managing or planning to manage Google Ads for their company or clients, looking for advanced strategies to boost campaign effectiveness.
• E-commerce Business Owners: Entrepreneurs who want to drive more traffic and sales through Google Ads, particularly Google Shopping and remarketing campaigns.
• Freelancers and Consultants: Professionals offering PPC or paid search services who need to stay ahead of the competition with the latest Google Ads techniques.
• Business Owners: Companies of all sizes looking to understand how to get the most out of their advertising budget and increase ROI through paid search.

Why Choose Mike Rhodes’ Core Courses?

• Expertise and Real-World Experience: Mike Rhodes is a renowned Google Ads expert with a proven track record of helping businesses grow through PPC. His experience allows him to teach practical, actionable strategies.
• Data-Driven Approach: Rhodes emphasizes the importance of data and analytics, ensuring that students learn how to use data to make informed decisions, rather than relying on guesswork.
• Continuous Updates: Google Ads is a constantly evolving platform, and Rhodes’ courses are regularly updated to reflect the latest changes and best practices, ensuring students stay up to date.
• Proven Results: The techniques taught in these courses have been tested and refined through real-world applications, giving learners confidence in applying them to their campaigns.

Conclusion:

Mike Rhodes’ Core Courses provide a comprehensive, detailed education in Google Ads, suitable for beginners as well as advanced marketers. His focus on both the technical and strategic aspects of Google Ads makes these courses highly valuable for anyone serious about driving success in the world of digital advertising. Whether you’re looking to master Google Ads from scratch or refine your approach to get better results, these courses offer the knowledge and tools to achieve your advertising goals.