Description
Download Proof | Nicola Moors – Brand Voice Baller (572 MB)
Nicola Moors – Brand Voice Baller Course
Course Description: The Brand Voice Baller course by Nicola Moors is designed to help copywriters elevate their craft by mastering the creation and application of distinctive brand voices. Through seven compact and actionable training modules, this program provides a comprehensive process to create compelling, personality-driven copy that aligns with clients’ brand identities and resonates with their target audiences.
Whether you’re a beginner or an experienced copywriter, Brand Voice Baller equips you with practical tools, techniques, and exercises to write engaging copy that feels human, authentic, and emotionally resonant.
Course Modules:
Module 1: Developing Your Brand Voice Foundation
- Importance of Brand Voice: Learn why brand voice is crucial in copywriting and how it differentiates a brand.
- Personality in Copy: Explore exercises designed to infuse personality into your copy, making it relatable and more human.
- Brand Alignment: Gain insight into how to write copy that mirrors your client’s brand voice.
Module 2: Over-the-Shoulder Walkthrough Videos
- Real-World Application: Watch over-the-shoulder videos of Nicola in action, demonstrating how to seamlessly weave personality into copy.
- Practical Insights: Observe real-life examples to see how brand voices are developed and executed.
Module 3: Mastering Client Interviews and Surveys
- Client Research: Learn the art of conducting interviews and surveys to extract authentic brand voices.
- Questioning Techniques: Discover how to ask the right questions to uncover your client’s unique identity and messaging style.
Module 4: Real-Life Brand Voice Guide
- Comprehensive Guide: Access a ready-made brand voice guide showing how an ideal voice guide should be structured.
- Voice Template: Use a plug-and-play template to simplify the creation of voice guides for your clients.
Module 5: Step-by-Step Workbooks
- Practical Exercises: Work through detailed exercises and prompts designed to enhance your copywriting and branding skills.
- Brand Voice Application: Apply brand voice principles to create compelling copy tailored to each client’s needs.
Bonus Materials:
Bonus: Unlock Your Story Vault
- Storytelling Mastery: Gain access to training on how to extract personal or brand stories and integrate them into copy strategically.
- The Grandparent Test: Use this technique to uncover captivating narratives that engage audiences and elevate your copy.
Key Benefits for Students:
- Purposeful Language Usage: Learn to choose language strategically to create impactful, memorable copy without relying on superficial vocabulary.
- Efficient Brand Voice Guide Creation: Utilize a proven framework to quickly and effectively create brand voice guides tailored to each client.
- Strategic Messaging: Develop a system for crafting powerful messaging that makes clients stand out from competitors and deeply connects with their audience.
- Empathetic Resonance: Master the art of using empathetic language that resonates deeply with both the client and their audience, moving beyond clichés.
- Scientific Voice Measurement: Use a voice measurement cheat sheet to bring precision to your brand voice development, eliminating guesswork in your process.
Conclusion:
Nicola Moors’ Brand Voice Baller is a comprehensive course for copywriters looking to elevate their skills by creating and applying powerful brand voices. With its practical modules, bonus materials, and actionable frameworks, it helps copywriters deliver highly personalized, engaging copy that resonates deeply with clients and audiences alike. Whether you want to upskill in brand voice creation or provide more value to your clients, this course provides the essential tools and insights to succeed.
