Description
Richard Lindner – Email Marketing Mastery
The “Email Marketing Mastery” course by Richard Lindner is a comprehensive program aimed at equipping marketers with the skills to create and optimize email campaigns that drive sales and engagement. As part of DigitalMarketer’s curriculum, it offers insights into effective email strategies, tools, and templates to maximize ROI—an average of 36-44x, making email one of the most profitable marketing channels.
Key Features:
- Structured Modules:
- Role of email marketing in a business.
- Developing 30 and 90-day promotional calendars.
- Crafting various campaign types (welcome, engagement, upsell, re-engagement).
- Email copywriting, including subject lines and CTAs.
- Optimizing deliverability and engagement metrics.
- Hands-On Learning:
- Templates, swipe files, and step-by-step processes to create campaigns.
- Tools for tracking and improving deliverability and list health.
- Taught by Experts: The program includes insights from top email marketers like Richard Lindner, Ryan Deiss, and Molly Pittman.
- Certification: Upon completion, participants receive a badge and certification to display on professional platforms.
This course is designed for marketers looking to increase conversions and improve email engagement, even with small or underperforming lists. For additional details, you can explore resources from DigitalMarketer and other hosting platforms