Take Some Risk – Shopping Campaign Structure and Management

Description

Take Some Risk – Shopping Campaign Structure and Management

The “Shopping Campaign Structure and Management” course by Take Some Risk (TSR) is a comprehensive program designed for e-commerce and DTC brands to optimize Google Shopping campaigns effectively. Created by Duane, a seasoned professional with nine years of experience running campaigns in over 35 countries, this course is ideal for marketers seeking to enhance their proficiency in managing and scaling Google Shopping ads.

Key Topics Covered:

• Campaign Structuring: Strategies for organizing campaigns based on brand, product category, or tiered systems to maximize performance.
• Bid Strategies and Testing: Techniques to fine-tune bids, conduct A/B tests on shopping feeds, and use dynamic remarketing.
• Advanced Features: Insights into Google’s Performance Max campaigns, including transitioning from Smart Shopping and leveraging audience signals.
• Seasonal Campaigns and Promotions: Tips for managing campaigns during high-traffic periods like Black Friday or other holidays.
• Tools and Resources: Includes templates, slide decks, and videos to guide campaign management and scaling efforts.

The course is especially valuable for those aiming to maintain long-term campaign performance, deal with unexpected issues, and stay ahead in competitive markets. It includes 14 instructional videos (totaling around 1 hour and 40 minutes) and additional materials on Performance Max campaigns.